Affichage des articles dont le libellé est The Concept in Second Life. Afficher tous les articles
Affichage des articles dont le libellé est The Concept in Second Life. Afficher tous les articles
It was a long time ago, when i discovered Second Life and started my very first resident project under the name of Clara Young.I had come to Second Life while I was writing a thesis on "Coaching and new technology : human accompaniment at distance" for the Paris 8 University. I was trying to explore the different means that were offered by distant tools as email, IM, videoconference and I was finishing by persistant universes. I had no ideas exactly of what I would found, but after a little while, I really get caught by the multiple creative aspects of Second Life. I finished my thesis and finally stayed inworld where I created the Feel at Home brand and my first village on Tulip Island. It was a magic time, where I made really good relationships in all over the worlds, and learnt a lot about community, small building and small scripting...
I had a vague idea I wanted to link this to my real consultant activity but I was taking my time. One day, I was contacted by one of a resident under the name of Kigh Kline. Kigh had seen the project I was working on for the Swiss Stem Cells Bank in Second Life. He decided he wanted to settle a presence for his real life company and created an beautiful house-office in Tulip Island. Kigh Kline is a wonderful person, and we exchanged a lot on the way he could bridge his real life activity to his second life, so after a few month, he came to me with that project for FrontRange for the Cebit. I was very excited because it was a real opportunity to create a business to business project in Second Life on an audience that we could "drag" to Second Life. It was challenging also because they really wanted to measure the influence of such a project to be able to project a development later for FrontRange but also for their other clients. On the whole operation, we had daily contacts and I really enjoyed to work with Kigh who brought a lot of precisions and enhancement to the whole project since he also has a good experience of SL. I learnt a lot by making this project and I am really happy of the work we achieved it together. I am grateful I had this chance to have met Kigh and that he chose me to accomplish this project in Second Life. It was my really second corporate project in Second Life and a production which I am very proud of in my portfolio.
The Concept in Second Life
04:27 | 0 Comments
The project was designed for the C2B agency of Hambourg who was in charge of the marketing strategy and developement for the creation of the FrontRange booth for the CEBIT 2008. They had include in the global project the creation of a booth in Second Life which had to be the exact copy of the real booth made for the CEBIT Hanover show in order to meet 3 goals :
- Train and educate the Marketing and international booth Staff from UK, Austria, Germany and US, for the real Event, without visiting the real booth before
- Prepare the sales force to rehearse in a real 3D virtual environment
- Propose clients and prospects who couldnt come to the CEBIT to meet with the sale force in the virtual booth.
The idea of C2B was that to optimize the investment of the presence of the company around and during the CEBIT show, by prolonging the use of the real material in virtual world. In a second row it was to validate for the company the use of virtual worlds in the go green process and especially in meetings online that they could eventually reproduce on a long term.
The project aimed to :
- recreate the booth exactly as it was for the CEBIT
- put in perspective the solutions offered by FrontRange Inc to its clients and prospects
- offer an interactivity related with the rest of the webmarketing
It was a marketing oriented project, and the target was techno-oriented people.
The creation of the FrontRange Inc site in Second Life would have to be an exact replica of the real one and should reflects the brand, concepts, products and values of the FrontRange Inc. thru the use of a virtual world, technology, & interactivity.
The building was made by the architecture 2D and 3D plans which allows me to build by the pixel , the exterior as the interior of the booth.
The virtual booth once it was built was also a way to validate the reality before the production was made of the real one, and train the international marketing staff.
The sale force would rehearse in it as it would be real, finding the best position for the discussions, materializing the possible points of contacts. It also leaded to a better team building before the show creating a team spirit.
The complexity of the project was not on the booth itself but on the obstacles linked to a B to B operation inworld :
- the downloading of an exterior application inside a company system (network restrictions)
- the first apprehension of the SL viewer to newcomers who come for a business reason in SL
The bridge to the real world during and after the show was built thru url links that visitors could call from all informations objects, uploading PDF also, or buzzing a contact in SL. Many contacts were achieved thru the Front Range booth in Second Life.
